Travelleh

travelleh_thumb

Market Research  |  Comparative and Competitive Analysis  |  Usability Testing  |  User Research  |  Data Analysis  |  User Journey   |  Feature Prioritisation  |  Sketching  |

*Detailed process coming soon

The Problem
Travelleh is an itinerary planner app that could generate itineraries using an algorithm. This is a concept presented by our client. He wanted to know if there was demand for such and app, and if we could find statistics he could leverage favourably.

Approach
Due to the fact that this project had not gone into development, we worked with concepts mostly. We decided that in this scenario, in-depth research was more beneficial to the client than coming up with a MVP that might be entirely different from what the client wants.

Research Methodology
Finding out Market Demand: 
Market Research  |  Comparative and Competitive Analysis  |  Usability Testing  |  User Research  |  Data Analysis  |  User Journey   |  Feature Prioritisation  |  Sketching  |

5_1

  • Marketing research to look into trends of the travel industry
  • Looking into other apps that are possible competitors
  • To test the demand for an itinerary platform, we conducted usability tests with one of the competitor apps

Identifying Users and User needs:
Market Research  |  Comparative and Competitive Analysis  |  Usability Testing  |  User Research  |  Data Analysis  |  User Journey   |  Feature Prioritisation  |  Sketching 

5_2 5_3

  • Conducted user interviews with users to understand travel behaviour
  • Behaviour patterns emerged from affinity diagrams
  • Using this, we were able to create distinct personas and the user journey map
  • User journey map identified possible opportunities and new perspectives for Travelleh

The Conclusion
Deciding on the direction: 
Market Research  |  Comparative and Competitive Analysis  |  Usability Testing  |  User Research  |  Data Analysis  |  User Journey   |  Feature Prioritisation  |  Sketching  | 

5_4

  • Due to the fact that this is a research-focused project, there is no prototype as that would be the next steps in the timeline after client/management reaches a conclusion regarding the project direction
  • But we prioritised the needs identified, and came up with some suggestions, visualised in sketches.
  • Focused on the main finding that people have greater satisfaction when they get to manually make final decisions
  • Client noted that there have been findings that were unexpected and the deliverables are useful to the forwarding of the project